The history of Baker’s Chocolate stretches all the way back to 1780. Over the years, this illustrious brand of baking chocolate had begun to feel outdated and irrelevant to today’s home baker. While at Anthem Worldwide, I was a key part of the team that redesigned the full line of Baker’s chocolates. Focusing on updated typography and illustration, a new vertical structure, and indulgent chocolate photography, the new Baker’s design brings the brand to a modern audience while still honoring its heritage.
Client: Kraft Heinz Agency: Anthem Worldwide Art Direction: Gerard Rizzo Items: Packaging, photography art direction, photo retouching
